Expertise
- Social media + Marketing
- social media optimization
- branding
- Graphic Design
- Website and Development
- Internet Marketing
- Consultancy
Summary
I am a self-employed entrepreneur passionate about creativity, innovation, and building impactful brands. With a focus on personal development and digital growth, I thrive on creating opportunities that drive success and empower individuals and businesses alike.
I am the founder of KlirOnline, a platform dedicated to delivering cutting-edge digital solutions that enhance brand visibility and engagement. My work involves crafting personalized strategies to help businesses achieve measurable growth and connect with their audience effectively.
In addition to my business ventures, I am deeply committed to empowering women and promoting self-confidence. My projects, such as The Red Flag Files and the upcoming Baddie Boutique, reflect my dedication to inspiring others and creating bold, empowering narratives.
With strong skills in digital branding, storytelling, and trend-driven retail, I am eager to collaborate with like-minded professionals in Nottingham and beyond to achieve exceptional results.
Key Skills and Focus Areas:
Digital Branding & Marketing
Content Creation & Storytelling
Women Empowerment Projects
Online Retail and E-Commerce
Personal Growth and Development
Let’s connect to discuss innovative ideas and opportunities to achieve success together!
Experience
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Klir Online
Social Media Manager
1 - 5 Employees 2022 - CurrentSocial Media Manager
KlirOnline
(Dates of Employment – Present)Developed and executed social media strategies tailored to clients' unique brand voices, achieving measurable growth in engagement and followers across platforms such as Instagram, Facebook, Twitter, and LinkedIn.
Designed and scheduled engaging content, including graphics, videos, and posts, to increase audience interaction and boost brand visibility.
Implemented social media optimisation (SMO) techniques to enhance organic reach and drive traffic to clients’ websites and online stores.
Managed paid social media campaigns, optimising ad performance and ensuring maximum ROI within allocated budgets.
Analysed social media metrics and performance data, creating detailed reports to inform strategic adjustments and demonstrate the impact of campaigns.
Built and nurtured client relationships, providing regular updates and expert recommendations to support their overall marketing goals.
Monitored social media trends and adapted strategies to keep clients at the forefront of digital innovation.
Supported website creation and digital branding projects, ensuring social media efforts aligned seamlessly with broader marketing campaigns.
Qualifications
Certificate in Social Media Marketing – Expertise in creating, managing, and optimising social media campaigns to drive engagement and brand growth.
SEO and Content Marketing Certification – Delivered by Dark Horse Agency, focusing on effective search engine optimisation and high-quality content creation.
Diploma in Website Design, UX, and UI – Proficient in designing user-friendly websites with a focus on intuitive interfaces and seamless user experiences.
Certification in PPC (Google Ads) and Marketplaces – Advanced knowledge of pay-per-click advertising and optimising digital marketplace strategies.
Digital Marketing Specialist Training – Comprehensive understanding of organic and paid social media marketing, affiliate marketing, and retention strategies.
The Creator Economy Workshop – Training on leveraging creator partnerships and developing innovative affiliate marketing campaigns.
CRM, Email Marketing, and Retention Mastery – Specialised knowledge in customer relationship management, email campaign strategies, and fostering long-term loyalty.
The Power of AI in Marketing – Proficiency in integrating artificial intelligence tools for marketing strategies, personal branding, and LinkedIn optimisation.
Business Intelligence and Web Analytics Certification – Skilled in analysing data to inform marketing strategies and improve business outcomes.