The doubt behind every staging recommendation
Here’s a doubt some agents still have before recommending staging: “Will this actually make a difference, or is it just…
17.08.2026
A £3,000 kitchen gets seen once someone has already booked a viewing. £250 spent on listing photography is what decides whether that viewing gets booked at all.
I go through the full numbers in my first issue of The Stager Weekly: what a void actually costs, and how little it takes to make presentation pay for itself.
Full issue here: https://shaurum.beehiiv.com/p/47-a-day-to-sit-empty
£47 a day to sit empty
A vacant rental property in the UK costs its landlord £1,135 on average.
Lost rent, council tax, insurance, utilities, all counted across a typical 21-day void.
At that rate, every day a property sits empty costs roughly £47. A £250 spend on a professional clean and proper listing photos only needs to remove 5 of those 21 days to pay for itself. A £500 refresh needs 11 days.The bar for that spend to be worth it is genuinely low.
Against a 21-day average void and a £1,135 total cost, a modest refresh that saves even five or six days pays for itself. Build-to-rent operators already treat presentation this way. @Hamptons' own research puts the BTR rent premium at 10.6% for flats, up from 6.5% in 2016, built on design, shared amenities and certainty of service.
That is a presentation decision sitting inside an asset-management budget, not a marketing one.
That is a presentation decision sitting inside an asset-management budget, not a marketing one.
A £3,000 kitchen gets seen once someone has already booked a viewing. £250 spent on listing photography is what decides whether that viewing gets booked at all.
I go through the full numbers in my first issue of The Stager Weekly: what a void actually costs, and how little it takes to make presentation pay for itself.
Full issue here: https://shaurum.beehiiv.com/p/47-a-day-to-sit-empty
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